Gulfstream 2025 Uniform Lookbook

Project overview:

My role: Designer, Photographer, and Creative Project Manager.

Software used: Adobe InDesign, Lightroom, After effects

My objective here was to create an uniform lookbook for the new Gulfstream uniforms. The look for the lookbook design was clean and minimal just like the new uniforms’ look.

Process:

I took the approach to research other aviation company’s lookbooks and just corporation’s lookbooks in general. There I spotted that most if not all lookbooks were clean and minimal. They let the photos do most of the “talking”. I created wireframes, sketches, etc. to draft out my ideas. I set up the shoot with two employees, edit the photos then complied them into Indesign to create the lookbook.

Final deliverables:

Lookbook digital signage