Food Stylist App Redesign
Timeline
My Role
12 weeks
UX Designer redesigning music artist’s website interface.
THE PROBLEM
Food Stylist is an online platform game whose user experience and interface are lacking for their users.
Food Stylist is an online platform game where players can enter challenges of decorating food items and plating them to compete for virtual game prizes. Users’ reviews show that their UI can be modernized and simplified a bit for a better experience.
COMPETITIVE ANALYSIS + THE GAP
The competition displays better ui on their mobile games.
While researching Food Stylist’s competition I discovered their interfaces and experiences are less clunky and easier to use. Despite Food Stylist bringing a new creative experience to players by being a food styling-based game, users might enjoy playing other creative inducing games like Covet Fashion, Design Home, and Redecor more because of their simplicity and engaging design, and easy navigation.
THE RESEARCH + THE USERS
Female gamers make up 90% of Food Stylish’s audience. So with that, we discovered that female players are more interested in mobile games, quizzes, and simulators
According to Joanna Tynor from DRAGO entertainment, female players want a more relaxing, light, fun, and creative time while gaming. So with Fashion Stylist, we want to provide that type of experience for them and to understand why they play FS and how we can improve on the interface to eventually improve on the player’s experience.
RESEARCH QUESTIONS:
What do you like about the mobile game?
How do you think the design of the app falls flat?
How can the design improve?
USER PERSONA
DESIGN PROCESS
WIREFRAMES
THE SOLUTION
